Shorewood Farmers Market -
Eats & Goods


  • Branding
  • Illustration

Shorewood Farmers Market sits on the banks of the Milwaukee River on a mile-long stretch of Estabrook Park. One of the bigger and more popular markets in the city of Milwaukee, Shorewood Business District came to us for an updated visual identity to reflect the personality of the neighborhood, the extended offerings of the market, and the one-on-one interaction between city residents and its surrounding farms.

We created a mark and identity system that attempts to fulfill the culmination of these intentions while not losing sight of the overall charm of this community and the joy that perusing a farmer’s market in summer can bring. A bird in a sun hat seemed to capture the vibe perfectly.