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Dogwalkers Cannabis:
Enjoy the journey
Services
- Branding
- Packaging
- Illustration
- Photography
Dogwalkers is a cannabis brand from Green Thumb Industries in Chicago. We wanted to position this brand as authentic, rich and handsome – the kind of package you’d find sitting on a dark, wooden shelf in a vintage barber shop. It feels nostalgic and modern at the same time and pivots away from more contemporary branding within the category. This is a newly emerging market, but cannabis use dates back centuries. We wanted to create something that felt contemporary but didn’t feel new, representing that history.
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Sit. Stay. Play.
The name “Dogwalkers” is derived from the expression “Walking The Dog”, an indirect reference to taking a break to enjoy a puff. We wanted to stick with this nomenclature when defining the different strains. Sit, stay, play ended up referencing the feeling or experience in a playful and perfect way.
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Big Dogs.
A mountain of a pre-roll, the Dogwalkers Big Dogs were deserving of their own packaging device due to their stature. Still portable, but not the quick hit that the Mini-Dogs offer. These come in their own reusable tube for taking one’s time…as one should.
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Enjoy The Journey.
- Dogwalkers
- Hatched Bakery
- Blatz Brewing Co.
- Bavette La Boucherie
- Harley-Davidson
- Allie Boys Bagelry & Luncheonette
- Foreign Car Specialties
- Boost Mobile
- Air Book One
- Captain Pabst
- Jeep
- Shorewood Farmer’s Market
- Wisconsin Foodie
- Mixconsin
- Twisted Path Distillery
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- Nomad Burger
- Coastal Clouds CBD
- Bentley’s Pet Stuff