Boost Mobile - Away We Go.

We collaborated with Highdive Chicago to give Boost Mobile an identity system refresh. The desire was to create order amidst the chaos of their high-volume communication output and, perhaps more importantly, establish a personality and voice that was soaked in positivity, optimism and energy.

Looking for a solution that was simple but contained modularity to fit different needs, we created the Boost “Stream”, a graphic vapor trail that can be used in both literal and figurative forms. Whether representing the movement of our communication or of us through the different layers of life, the bars of the stream can both reveal and contain these expressions.