An experimental poster set for Highdive client Jeep. The embodiment of a Jeep owner (particularly those who take them off-road) is a little different than most, whether that be literally or emotionally. The experiences one strives for or expects are a little more vivid or heightened.
Traditionally, this is expressed in beauty shots of the vehicle and driver in an unexpected and photographed environment. We wondered what kind of shape this would take if we made this a simple abstract experience, capturing the power, motion, and speed within the context of ultimate vibrancy.
Ripping through a blank canvas dream-state or reimaging what “off the grid” might actually mean, these expressions of “Jeepness” feel free from any distraction or destination…resulting in pure adrenaline-soaked joy.